About Us
The Family You Choose
|¥|.O.B is a multidisciplinary fashion and creative house built on innovation, artistry, and cultural impact. Rooted in the balance between refinement and rebellion, the brand exists to challenge norms while honoring craft.
We operate at the intersection of fashion, art, and experience — creating garments, showcases, and environments that feel foreign yet familiar, polished yet raw. Every collection, event, and collaboration is designed as a statement: bold, intentional, and forward-moving.
|¥|.O.B is not trend-driven. It is vision-driven.
We value creativity as a form of currency and believe style is a language — one that speaks before words ever do.
Our Story
|¥|.O.B began with a simple belief: start where your feet are.
What started as an idea became a platform — a space for transformation, expression, and evolution. The brand was built from lived experience, creative risk, and the desire to make something meaningful without waiting for permission.
Inspired by duality — structure vs. freedom, class vs. grit, past vs. future — |¥|.O.B tells stories through fashion and experience. From intimate underground events to full-scale fashion showcases, each chapter reflects growth, rebirth, and the constant pursuit of becoming.
|¥|.O.B is more than clothing.
It’s a movement shaped by culture, driven by vision, and sustained by community.
This is not the end of the story —
it’s the continuation.
Meet The Founders
Ai Ru'Dale
Founder & Creative Director
Visionary behind |¥|.O.B, shaping the world, message, and movement of the brand. Leads creative direction, concept development, and long-term vision—bridging artistry, culture, and innovation to turn ideas into immersive experiences. Focused on building platforms that challenge norms and inspire transformation.
Judah Studimire
Co-Founder & Creative Director
Creative force and strategic partner in bringing
|¥|.O.B to life. Oversees creative execution, storytelling, and aesthetic cohesion across all projects. Known for refining ideas, elevating detail, and ensuring the brand’s vision is felt just as strongly as it’s seen.